APA Edition Citation

Lancaster, G., & Massingham, L. (1988). Essentials of marketing: Text and cases. McGraw Hill.

Chicago Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. London: McGraw Hill, 1988.

MLA Edition Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. McGraw Hill, 1988.

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