APA সাইটেশন

Lancaster, G., & Massingham, L. (1988). Essentials of marketing: Text and cases. McGraw Hill.

শিকাগো স্টাইলে সাইটেশন

Lancaster, Geoffrey, এবং Lester Massingham. Essentials of Marketing: Text and Cases. London: McGraw Hill, 1988.

এমএলএ সাইটেশন

Lancaster, Geoffrey, এবং Lester Massingham. Essentials of Marketing: Text and Cases. McGraw Hill, 1988.