Stanton, W. J., & Etzel, M. J. W. (1987). Fundamentals of marketing (8th ed.). mc graw hill book company.
Style de citation ChicagoStanton, William J., et Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. New york: mc graw hill book company, 1987.
Style de citation MLAStanton, William J., et Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. mc graw hill book company, 1987.
Attention : ces citations peuvent ne pas être correctes à 100%.