Stanton, W. J., & Etzel, M. J. W. (1987). Fundamentals of marketing (8th ed.). mc graw hill book company.
Dyfyniad Arddull ChicagoStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. New york: mc graw hill book company, 1987.
Dyfyniad MLAStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. mc graw hill book company, 1987.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.