Cita APA

Stanton, W. J., & Etzel, M. J. W. (1987). Fundamentals of marketing (8th ed.). mc graw hill book company.

Chicago Edition Citation

Stanton, William J., i Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. New york: mc graw hill book company, 1987.

Cita MLA

Stanton, William J., i Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. mc graw hill book company, 1987.