APA Zitierstil

Stanton, W. J., & Etzel, M. J. W. (1987). Fundamentals of marketing (8th ed.). mc graw hill book company.

Chicago Zitierstil

Stanton, William J., und Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. New york: mc graw hill book company, 1987.

MLA Zitierstil

Stanton, William J., und Michael J. Walker Etzel. Fundamentals of Marketing. 8th ed. mc graw hill book company, 1987.