Beellur, V. V., & Evans, J. R. (1987). Readings in marketing management. Himalaya publishing house.
Chicago Edition CitationBeellur, Venkatakrishna V., i Joel R. Evans. Readings in Marketing Management. Bombay: Himalaya publishing house, 1987.
Cita MLABeellur, Venkatakrishna V., i Joel R. Evans. Readings in Marketing Management. Himalaya publishing house, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.