APA Edition Citation

Beellur, V. V., & Evans, J. R. (1987). Readings in marketing management. Himalaya publishing house.

Chicago Edition Citation

Beellur, Venkatakrishna V., and Joel R. Evans. Readings in Marketing Management. Bombay: Himalaya publishing house, 1987.

MLA Edition Citation

Beellur, Venkatakrishna V., and Joel R. Evans. Readings in Marketing Management. Himalaya publishing house, 1987.

Warning: These citations may not always be 100% accurate.