Schoell, W. F., & Guiltinan, J. P. (1982). Marketing: Contemporary concepts and practices (2nd ed.). Allyn and Bacon.
Styl ChicagoSchoell, William F., a Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 2nd ed. New York: Allyn and Bacon, 1982.
Citace podle MLASchoell, William F., a Joseph P. Guiltinan. Marketing: Contemporary Concepts and Practices. 2nd ed. Allyn and Bacon, 1982.
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