Cita APA

Berman, B., & Evans, J. R. (1984). Readings in marketing management. John Wiley and sons.

Citación estilo Chicago

Berman, Barry, y Joel R. Evans. Readings in Marketing Management. New york: John Wiley and sons, 1984.

Cita MLA

Berman, Barry, y Joel R. Evans. Readings in Marketing Management. John Wiley and sons, 1984.