APA Edition Citation

Berman, B., & Evans, J. R. (1984). Readings in marketing management. John Wiley and sons.

Chicago Edition Citation

Berman, Barry, and Joel R. Evans. Readings in Marketing Management. New york: John Wiley and sons, 1984.

MLA Edition Citation

Berman, Barry, and Joel R. Evans. Readings in Marketing Management. John Wiley and sons, 1984.

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