Berman, B., & Evans, J. R. (1984). Readings in marketing management. John Wiley and sons.
Dyfyniad Arddull ChicagoBerman, Barry, and Joel R. Evans. Readings in Marketing Management. New york: John Wiley and sons, 1984.
Dyfyniad MLABerman, Barry, and Joel R. Evans. Readings in Marketing Management. John Wiley and sons, 1984.
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