Guiltinan, J. P., & Paul, G. W. (1983). Marketing management: Strategies and programs. Mc Graw hill international book company.
Chicago Edition CitationGuiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. London: Mc Graw hill international book company, 1983.
Deismireacht MLAGuiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Mc Graw hill international book company, 1983.
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