Cita APA

Guiltinan, J. P., & Paul, G. W. (1983). Marketing management: Strategies and programs. Mc Graw hill international book company.

Citación estilo Chicago

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. London: Mc Graw hill international book company, 1983.

Cita MLA

Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. Mc Graw hill international book company, 1983.