APA Edition Citation

Guiltinan, J. P., & Paul, G. W. (1983). Marketing management: Strategies and programs. Mc Graw hill international book company.

Chicago Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. London: Mc Graw hill international book company, 1983.

MLA Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. Mc Graw hill international book company, 1983.