APA Edition Citation

Cannon, T. (1980). Basic marketing: Principles and practice. Holt Rinchart and winston.

Chicago Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. London: Holt Rinchart and winston, 1980.

MLA Edition Citation

Cannon, Tom. Basic Marketing: Principles and Practice. Holt Rinchart and winston, 1980.

Warning: These citations may not always be 100% accurate.