APA Edition Citation

Weilbacher, W. M. (1975). Marketing management cases: Planning and executing marketing strategy/2e (2nd ed.). Macmillian publishing.

Chicago Edition Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy/2e. 2nd ed. New York: Macmillian publishing, 1975.

MLA Edition Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy/2e. 2nd ed. Macmillian publishing, 1975.