APA Edition Citation

Taylor, J., & Etzel, M. J. W. (1971). Fundamentals of marketing (2nd ed.). Mc Graw gill book company.

Chicago Edition Citation

Taylor, J.L, and Michael J. Walker Etzel. Fundamentals of Marketing. 2nd ed. New York: Mc Graw gill book company, 1971.

MLA Edition Citation

Taylor, J.L, and Michael J. Walker Etzel. Fundamentals of Marketing. 2nd ed. Mc Graw gill book company, 1971.