Cita APA

Doyle, P., C Weinbering, & K. Simmonds. (1974). Analytical marketing management. Harper $Row.

Citación estilo Chicago

Doyle, P., C Weinbering, and K. Simmonds. Analytical Marketing Management. London: Harper $Row, 1974.

Cita MLA

Doyle, P., et al. Analytical Marketing Management. Harper $Row, 1974.