Shapiro, S. J., & Chebat, J. C. Marketing management: Readings in operational effectiveness.
Chicago Edition CitationShapiro, Stanley J., and Jean Charles Chebat. Marketing Management: Readings in Operational Effectiveness.
MLA Edition CitationShapiro, Stanley J., and Jean Charles Chebat. Marketing Management: Readings in Operational Effectiveness.
Warning: These citations may not always be 100% accurate.