Gist, R. R. (1972). Cases in marketing management. Holt, Rinehart and winston.
Citación estilo ChicagoGist, Ronald R. Cases in Marketing Management. New York: Holt, Rinehart and winston, 1972.
Cita MLAGist, Ronald R. Cases in Marketing Management. Holt, Rinehart and winston, 1972.
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