Gist, R. R. (1972). Cases in marketing management. Holt, Rinehart and winston.
Chicago Edition CitationGist, Ronald R. Cases in Marketing Management. New York: Holt, Rinehart and winston, 1972.
MLA Edition CitationGist, Ronald R. Cases in Marketing Management. Holt, Rinehart and winston, 1972.
Warning: These citations may not always be 100% accurate.