Marketing below-the-line

Antzeko izenburuak

• Marketing below-the-line
  nork: Christopher, Martin
  Argitaratua: (1972)
• Below the line promotion
  nork: Wilmsaurst, John
  Argitaratua: (1993)
• Marketing : an introductory text
  nork: Christopher, Martin
  Argitaratua: (1995)
• On-line marketing Principles and current practices /
  nork: Varma, Gayatri
  Argitaratua: (2005)
• Services marketing: people, technology, strategy /
  nork: Lovelock, Christopher
  Argitaratua: (2010)