APA Edition Citation

Narver, J. C., & Savitt, R. Conceptual readings in the marketing economy.

Chicago Edition Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy.

MLA Edition Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy.

Warning: These citations may not always be 100% accurate.