APA Edition Citation

Willsmer, R. L. (1971). Directing the marketing effort. Staples.

Chicago Edition Citation

Willsmer, Ray L. Directing the Marketing Effort. London: Staples, 1971.

MLA Edition Citation

Willsmer, Ray L. Directing the Marketing Effort. Staples, 1971.

Warning: These citations may not always be 100% accurate.