Kotler, P. (1971). Instructor's manual for marketing decision making: A model building approach. Holt Rinehart and winston.
Citação norma ChicagoKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Illinois: Holt Rinehart and winston, 1971.
Citação norma MLAKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Holt Rinehart and winston, 1971.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.