Kotler, P. (1971). Instructor's manual for marketing decision making: A model building approach. Holt Rinehart and winston.
Παραπομπή Chicago StyleKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Illinois: Holt Rinehart and winston, 1971.
Παραπομπή MLAKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Holt Rinehart and winston, 1971.
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