Kotler, P. (1971). Instructor's manual for marketing decision making: A model building approach. Holt Rinehart and winston.
Chicago Edition CitationKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Illinois: Holt Rinehart and winston, 1971.
MLA Edition CitationKotler, Philip. Instructor's Manual for Marketing Decision Making: A Model Building Approach. Holt Rinehart and winston, 1971.
Warning: These citations may not always be 100% accurate.