Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago Edition CitationKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
MLA引文Kotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
警告:這些引文格式不一定是100%准確.