Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago-stil citatKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
MLA-referensKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.