Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago Style citaatKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
MLA citatieKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
Let op: Deze citaties zijn niet altijd 100% accuraat.