Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Stile di citazione ChicagoKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
Citazione MLAKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.