Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago Edition CitationKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
ציטוט MLAKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.