Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Citación estilo ChicagoKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
Cita MLAKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
Warning: These citations may not always be 100% accurate.