Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago Edition CitationKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
Deismireacht MLAKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
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