Style de citation APA

Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.

Style de citation Chicago

Kotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.

Style de citation MLA

Kotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.