Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
Chicago ZitierstilKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
MLA ZitierstilKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.