APA Edition Citation

Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.

Chicago Edition Citation

Kotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.

MLA Edition Citation

Kotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.

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