Cita APA

Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.

Chicago Edition Citation

Kotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.

Cita MLA

Kotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.