Kotler, P. (1971). Marketing decision making: Model building apporach. Rinehart and Winston.
استشهاد بنمط شيكاغوKotler, Philip. Marketing Decision Making: Model Building Apporach. New York : Hott: Rinehart and Winston, 1971.
MLA استشهادKotler, Philip. Marketing Decision Making: Model Building Apporach. Rinehart and Winston, 1971.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.