APA Edition Citation

Buell, V. P., & Carl Heyel. (1970). Handbook of modern marketing. Mcgraw Hill.

Chicago Edition Citation

Buell, Victor P., and Carl Heyel. Handbook of Modern Marketing. New York: Mcgraw Hill, 1970.

MLA Edition Citation

Buell, Victor P., and Carl Heyel. Handbook of Modern Marketing. Mcgraw Hill, 1970.

Warning: These citations may not always be 100% accurate.