APA Edition Citation

Blackwell, R. D., Engel, J. F., & Kollat, D. T. (1969). Cases in consumer behaviour. Holt, Rinehart & Winston.

Chicago Edition Citation

Blackwell, Roger D., James F. Engel, and David T. Kollat. Cases in Consumer Behaviour. New York: Holt, Rinehart & Winston, 1969.

MLA Edition Citation

Blackwell, Roger D., et al. Cases in Consumer Behaviour. Holt, Rinehart & Winston, 1969.