APA Edition Citation

Andersen, R. C., & Cateora, P. R. (1963). Marketing insights: Selected readings/2e (2nd ed.). Appleton - Century Crofts.

Chicago Edition Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings/2e. 2nd ed. New York: Appleton - Century Crofts, 1963.

MLA Edition Citation

Andersen, R. Clifton, and Philip R. Cateora. Marketing Insights: Selected Readings/2e. 2nd ed. Appleton - Century Crofts, 1963.