Cita APA

Kotler, P., & Andreasen, A. (1991). Strategic marketing for nonprofit organisations (4th ed.). Prentice-Hall of India.

Citación estilo Chicago

Kotler, Philip, y Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 4th ed. New Jersey: Prentice-Hall of India, 1991.

Cita MLA

Kotler, Philip, y Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 4th ed. Prentice-Hall of India, 1991.