Kotler, P., & Andreasen, A. (1991). Strategic marketing for nonprofit organisations (4th ed.). Prentice-Hall of India.
Chicago Edition CitationKotler, Philip, and Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 4th ed. New Jersey: Prentice-Hall of India, 1991.
MLA Edition CitationKotler, Philip, and Alan Andreasen. Strategic Marketing for Nonprofit Organisations. 4th ed. Prentice-Hall of India, 1991.
Warning: These citations may not always be 100% accurate.