Wasson, C. R., & McConaughy, D. H. (1968). Buying behaviour and marketing decisions. Appleton - Century Crofts.
Chicago Edition CitationWasson, Chester R., i David H. McConaughy. Buying Behaviour and Marketing Decisions. New York: Appleton - Century Crofts, 1968.
Cita MLAWasson, Chester R., i David H. McConaughy. Buying Behaviour and Marketing Decisions. Appleton - Century Crofts, 1968.
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