APA Edition Citation

Cox, K. K. (1968). Analytical viewpoints in marketing management. Prentice Hall.

Chicago Edition Citation

Cox, Keith K. Analytical Viewpoints in Marketing Management. New Jersey: Prentice Hall, 1968.

MLA Edition Citation

Cox, Keith K. Analytical Viewpoints in Marketing Management. Prentice Hall, 1968.

Warning: These citations may not always be 100% accurate.