Luick, J. F., & Ziegler, W. L. (1968). Sales promotion and modern merchandising. Mc Graw Hill.
Chicago Edition CitationLuick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. London: Mc Graw Hill, 1968.
Deismireacht MLALuick, John F., and William Lee Ziegler. Sales Promotion and Modern Merchandising. Mc Graw Hill, 1968.
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