Cita APA

Luick, J. F., & Ziegler, W. L. (1968). Sales promotion and modern merchandising. Mc Graw Hill.

Citación estilo Chicago

Luick, John F., y William Lee Ziegler. Sales Promotion and Modern Merchandising. London: Mc Graw Hill, 1968.

Cita MLA

Luick, John F., y William Lee Ziegler. Sales Promotion and Modern Merchandising. Mc Graw Hill, 1968.