Stanton, W. J., & Etzel, M. J. W. (1984). Fundamentals of marketing (7th ed.).
Chicago Edition CitationStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. Aukland, 1984.
MLA Edition CitationStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 7th ed. 1984.
Warning: These citations may not always be 100% accurate.